This image is an advertisement for the Italian clothing company, "Relish." It is meant to evoke thoughts of sex and excitement to the viewer. There is also this idea of a man seducing a woman or dominating her. In today's society, there's still that notion of men being in control, and many females think it's sexy. In this particular image, the message is to make the viewer want to feel sexy by wearing this brand. Though the police officers are shown to be molesting these women, the fact that these models look beautiful in the clothing is the point of presenting the image this way. I would say the target audience is women in their 20s and 30s. This type of fashion advertisement leaves out the elderly generation and young children because the "sex sells" message is heavily brought into play.
The original photo had the brand name "Relish" written across the top next to the "R" logo. The slogan at the bottom says "relish.it." I chose to replace the world "relish" with "rape" at the top to provide a very literal meaning to what this image says to me. Instead of changing the word at the bottom, I left it to say "relish.it" to support the word "rape" in the altered image. I chose this word because the way this composition was presented leads me to believe, as a viewer, that these men are about to take advantage of the women. They are the "bad cops." It is a very violent photograph, which is why the brand's name "Relish" is ironic, and the reason I left it at the bottom right corner. Sometimes I feel like fashion photography condones violence for the sake of selling a product, so I thought creating a new message of "relish rape" would explain the negative feelings most people would have after seeing a photo like this.
To me, this photo does not lead me to think about buying outfits. All I see is a violent scene - and that was the message I wanted to emphasize by choosing the word "rape."
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